Whole PM Holdings
Key figures
| Initial franchise fee | $10,000 |
| Total investment (Item 7) | $42,250 – $59,500 |
| Royalty (Item 6) | 5% of gross sales |
| Headquarters state | VA |
| Legal name (Item 1) | Whole PM Holdings, LLC |
| FDD issuance date | 2026-03-30 |
| Brand website | https://www.WholePM.com |
About Whole PM Holdings
Whole PM CO does not provide products or services to franchisees. Whole PM CO has operated a business of the type being franchised since 2017. TERRITORY (Item 12): territory is NOT exclusive - the FDD states you will not receive an exclusive territory.
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Unit history (Item 20)
| Year | Franchised | Company-owned | Total |
|---|---|---|---|
| 2023 | 0 | 1 | 1 |
| 2024 | 0 | 1 | 1 |
| 2025 | 0 | 1 | 1 |
Source: Item 20, p.43 of the brand's FDD.
Risk & history facts
| Closures in the last 3 years | 0 (Item 20, p.43-44 of the FDD) |
| Transfers in the last 3 years | 0 (Item 20, p.43 of the FDD) |
| Litigation matters disclosed (Item 3) | 7 (Item 3, p.11 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.16 of the FDD) |
Litigation summary (Item 3): Litigation involves John Hewitt and affiliates, including pending fraud and breach of fiduciary duty claims by investors, and concluded matters involving breach of contract, shareholder derivative suits, and trade secret misappropriation, most of which were settled or dismissed. (Item 3, p.12-16 of the FDD)
Ownership & operations
| Owner-operator required | Yes (Item 15, p.34 of the FDD) |
| Absentee ownership allowed | No (Item 15, p.37 of the FDD) |
| Typical time to open | 2 months (Item 11, p.29 of the FDD) |
Territory description (Item 12): The territory is a specific geographic region defined by zip codes or boundaries with a minimum population of 125,000; it is non-exclusive, and the franchisor reserves the right to use other distribution channels within the territory. (Item 12, p.34-35 of the FDD)
Training: You must successfully complete training within 60 days of signing the Area Representative Agreement with us. (Item 11, p.25 of the FDD)
Ongoing support:
- Operational Support
- Establishing Prices
- Computer Hardware and Software
- Additional Training or Seminars
- Marketing Support
- Corporate Website
- Digital Marketing
- Digital Campaigns
Source: Item 11, p.29 of the brand's FDD.
Company facts
| Headquarters | Virginia Beach, VA (Item 1, p.8 of the FDD) |
| Years in business | 1 (Item 1, p.8 of the FDD) |
| Years franchising | 1 (Item 1, p.8 of the FDD) |
| Parent company | Loyalty, LLC (Item 1, p.8 of the FDD) |
| Initial term | 10 years (Item 17, p.38 of the FDD) |
| Company-owned units | 0 (Item 20, p.38 of the FDD) |
| Projected new units | 2 (Item 20, p.45 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask Whole PM Holdings directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
- Does the franchisor make financial performance representations (Item 19)? If it does, ask for the average unit revenue. Ask for the median too. This FDD makes none that we could extract.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, you do not receive an exclusive territory. The franchisor may sell additional franchises in the same area. It may also operate company units there. Or it may sell through other channels. No area is reserved for you. No area is closed to you by another franchisee's exclusivity either. Placement is the franchisor's decision.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory.”
Availability
Because this brand grants no exclusive territory, there are no territory-based exclusions: no area is reserved for an existing franchisee, and no area is reserved for you. Whether a new unit is placed anywhere is the franchisor's decision under Item 12.
Next steps with Whole PM Holdings
Put Whole PM Holdings on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.