WAXING THE CITY
Key figures
| Initial franchise fee | $42,500 |
| Total investment (Item 7) | $310,774 – $646,420 |
| Royalty (Item 6) | 6% of gross sales |
| Headquarters state | MN |
| Legal name (Item 1) | Waxing the City Franchisor LLC |
| FDD issuance date | 2025-03-31 |
| Franchised units (Item 20) | 167 (Item 20, p.64) |
| Brand website | https://www.waxingthecity.com |
About WAXING THE CITY
We began offering franchises for the operation of Waxing Studios in November 2021. The Business We offer franchises for the establishment, development and operation of businesses offering facial and body waxing services for men and women, as well as other related products and services, such as… TERRITORY (Item 12): territory is NOT exclusive - the FDD states you will not receive an exclusive territory.
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Unit history (Item 20)
| Year | Franchised | Company-owned | Total |
|---|---|---|---|
| 2023 | 150 | 0 | 150 |
| 2024 | 151 | 0 | 151 |
| 2025 | 167 | 0 | 167 |
Source: Item 20, p.64 of the brand's FDD.
Risk & history facts
| Closures in the last 3 years | 35 (Item 20, p.64-71 of the FDD) |
| Transfers in the last 3 years | 27 (Item 20, p.64-58 of the FDD) |
| Litigation matters disclosed (Item 3) | 0 (Item 3, p.14 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.15 of the FDD) |
Litigation summary (Item 3): No litigation is required to be disclosed for the Waxing the City brand. Disclosed matters relate to an affiliate (The Bar Method) involving franchise registration violations in Illinois and New York, resolved via consent decrees and assurance of discontinuance. (Item 3, p.14 of the FDD)
Item 19 — franchisor-provided financial performance representations
These figures are the franchisor's own representations in Item 19 of its FDD. They are not verified earnings and are not a promise of what any unit will earn.
| Average revenue | $478,025 (Item 19, p.60 of the FDD) |
| Median revenue | $457,222 (Item 19, p.60 of the FDD) |
| Revenue range | $60,168 – $1,159,131 (Item 19, p.60 of the FDD) |
Ownership & operations
| Owner-operator required | Yes (Item 15, p.55 of the FDD) |
| Absentee ownership allowed | No (Item 15, p.55 of the FDD) |
| Typical time to open | 12 months (Item 11, p.37 of the FDD) |
Territory description (Item 12): Franchisees receive a protected territory, not an exclusive one, defined by mapping and demographic software to include a population of no more than 50,000 people based on census projections. (Item 12, p.50-53 of the FDD)
Training: We may also require you to spend up to 5 days training in an operating Waxing Studio owned by us or an existing franchisee (Franchise Agreement - Section 8.C). (Item 11, p.37 of the FDD)
Ongoing support:
- Telephone/online/email support during business hours
- Mystery shopping service
- Internet website maintenance and templates
- Additional services training
- General Advertising and Marketing Fund administration
- Price and advertising policy enforcement
Source: Item 11, p.38 of the brand's FDD.
Company facts
| Headquarters | Woodbury, MN (Item 1, p.8 of the FDD) |
| Years in business | 5 (Item 1, p.8 of the FDD) |
| Years franchising | 5 (Item 1, p.8 of the FDD) |
| Parent company | Purpose Brands Holdings, LLC (Item 4, p.14 of the FDD) |
| Initial term | 6 years (Item 17, p.56 of the FDD) |
| Renewal term | 5 years (Item 17, p.54 of the FDD) |
| Veteran discount | Offered (Item 5, p.15 of the FDD) |
| Company-owned units | 0 (Item 20, p.62 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask WAXING THE CITY directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, you do not receive an exclusive territory. The franchisor may sell additional franchises in the same area. It may also operate company units there. Or it may sell through other channels. No area is reserved for you. No area is closed to you by another franchisee's exclusivity either. Placement is the franchisor's decision.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory.”
Availability
Because this brand grants no exclusive territory, there are no territory-based exclusions: no area is reserved for an existing franchisee, and no area is reserved for you. Whether a new unit is placed anywhere is the franchisor's decision under Item 12.
Next steps with WAXING THE CITY
Put WAXING THE CITY on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.