THE NOW
Key figures
| Initial franchise fee | Not disclosed in the FDD |
| Total investment (Item 7) | Not disclosed in the FDD |
| Royalty (Item 6) | 0% of gross sales |
| Legal name (Item 1) | BOBARK FRANCHISING LLC |
| FDD issuance date | 2025-08-18 |
| Franchised units (Item 20) | 3 (Item 20, p.67) |
| Brand website | https://www.thenow.com |
About THE NOW
The NOW is a boutique massage studio and lifestyle brand that provides a space to escape the daily pressures of life. Founded Additionally at this time we will provide introductions to financial lenders who are familiar with The NOW’s business model. ... A two-day experience in our corporate office and boutiques. Meet with our executive team as well as a personal tour of our corporate boutique with our Co-Founder, Gara Post. ... Confirm market area, sign paperwork, pay franchise fee, and an o...
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Risk & history facts
| Litigation matters disclosed (Item 3) | 0 (Item 3, p.10 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.10 of the FDD) |
Ownership & operations
Training: We will provide you with access with one (1) copy of our proprietary instructional materials prior to or upon your attendance at our Initial Training Program, which may include our Manuals and certain other instructional materials that we develop. (Item 11, p.33 of the FDD)
Company facts
| Company-owned units | 2 (Item 20, p.67 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask THE NOW directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
- What does the brand's recent unit history show over the last three years (Item 20)? Ask about openings. Ask about closures. Ask about transfers. We have not extracted a unit-history table for this brand.
- How exactly is the territory defined and protected (Item 12)? Ask for the territory map and the reserved-rights carve-outs in writing.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, the territory carries some protection but not full exclusivity — for example, the franchisor may reserve certain channels or accounts. Future concepts may also be reserved. Areas inside an existing franchisee's protected territory are generally not available to a new buyer for a directly competing unit; the exact limits are in the FDD text quoted above.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory.”
Next steps with THE NOW
Put THE NOW on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.