Peet's Coffee
Key figures
| Initial franchise fee | $35,000 |
| Total investment (Item 7) | $1,035,000 – $1,697,000 |
| Royalty (Item 6) | 6% of gross sales |
| Legal name (Item 1) | PEET’S COFFEE FRANCHISE, LLC |
| FDD issuance date | 2025-04-17 |
| Brand website | https://www.peets.com |
About Peet's Coffee
¹ Based on system wide annual sales of 199 company-owned Peet’s Coffee locations (168 located in California) for the 2024 calendar year (90 / 45.2% of locations exceeded the average). The lowest is $437,384. Please see Item 19 of the Franchise ... Exploring the financial picture ... an investment in the range of $1,035,000 - $1,697,000, along with a franchise fee of $35,000 - $35,000.... If you are considering investing in a Peet’s Coffee franchise, it’s important to be aware of the financial...
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Risk & history facts
| Litigation matters disclosed (Item 3) | 0 (Item 3, p.12 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.12 of the FDD) |
Ownership & operations
Training: If you are opening your first Peet’s Store, or the General Manager of your Store has not already completed the Initial Training Program, provide the Initial Training Program to your Mandatory Trainees (Franchise Agreement – Section 4.A) 18. (Item 11, p.25 of the FDD)
Company facts
| Company-owned units | 1,991 (Item 20, p.49 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask Peet's Coffee directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
- What does the brand's recent unit history show over the last three years (Item 20)? Ask about openings. Ask about closures. Ask about transfers. We have not extracted a unit-history table for this brand.
- How exactly is the territory defined and protected (Item 12)? Ask for the territory map and the reserved-rights carve-outs in writing.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, you do not receive an exclusive territory. The franchisor may sell additional franchises in the same area. It may also operate company units there. Or it may sell through other channels. No area is reserved for you. No area is closed to you by another franchisee's exclusivity either. Placement is the franchisor's decision.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory. PCI owns the Peet’s Coffee® and other trademarks, service marks, logos, and commercial symbols we periodically authorize (the “Marks”) and provides trademark license rights in the Marks to”
Availability
Because this brand grants no exclusive territory, there are no territory-based exclusions: no area is reserved for an existing franchisee, and no area is reserved for you. Whether a new unit is placed anywhere is the franchisor's decision under Item 12.
Next steps with Peet's Coffee
Put Peet's Coffee on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.