Keller Covered
Key figures
| Initial franchise fee | $35,000 |
| Total investment (Item 7) | $183,647 – $336,495 |
| Royalty (Item 6) | 6% of gross sales |
| Headquarters state | TX |
| Legal name (Item 1) | Keller Williams Realty, LLC |
| Franchised units (Item 20) | 762 (Item 20, p.82) |
| Brand website | https://www.kw.com |
About Keller Covered
TERRITORY (Item 12): territory is NOT exclusive - the FDD states you will not receive an exclusive territory. The Franchisor: The Franchisor and owner of the Keller Williams® franchise system is Keller Williams Realty, LLC. We only conduct business under our corporate name and under the trade names
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Risk & history facts
| Litigation matters disclosed (Item 3) | 32 (Item 3, p.18 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.26 of the FDD) |
Ownership & operations
| Owner-operator required | Yes (Item 15, p.68 of the FDD) |
Training: FRANCHISOR’S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING Except as listed below, we are not required to provide you with any assistance. (Item 11, p.50 of the FDD)
Company facts
| Headquarters | TX |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask Keller Covered directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
- Does the franchisor make financial performance representations (Item 19)? If it does, ask for the average unit revenue. Ask for the median too. This FDD makes none that we could extract.
- What does the brand's recent unit history show over the last three years (Item 20)? Ask about openings. Ask about closures. Ask about transfers. We have not extracted a unit-history table for this brand.
- How exactly is the territory defined and protected (Item 12)? Ask for the territory map and the reserved-rights carve-outs in writing.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, you do not receive an exclusive territory. The franchisor may sell additional franchises in the same area. It may also operate company units there. Or it may sell through other channels. No area is reserved for you. No area is closed to you by another franchisee's exclusivity either. Placement is the franchisor's decision.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory. The Franchisor: The Franchisor and owner of the Keller Williams® franchise system is Keller Williams Realty, LLC. We only conduct business under our corporate name and under the trade names”
Availability
Because this brand grants no exclusive territory, there are no territory-based exclusions: no area is reserved for an existing franchisee, and no area is reserved for you. Whether a new unit is placed anywhere is the franchisor's decision under Item 12.
Next steps with Keller Covered
Put Keller Covered on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.