Keke’s
Key figures
| Initial franchise fee | $30,000 |
| Total investment (Item 7) | $622,825 – $1,887,313 |
| Royalty (Item 6) | 5% of gross sales |
| Headquarters state | SC |
| Legal name (Item 1) | Keke’s Franchise Organization, LLC |
| FDD issuance date | 2026-04-30 |
| Brand website | https://www.kekes.com |
About Keke’s
We began offering franchises for Keke’s Restaurants in the United States in July 2022. As of December 31, 2024, we have 55 Keke’s Restaurants operated by franchisees in the United States. TERRITORY (Item 12): this franchisor grants an exclusive territory as described in its FDD.
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Unit history (Item 20)
| Year | Franchised | Company-owned | Total |
|---|---|---|---|
| 2022 | 46 | 8 | 54 |
| 2023 | 50 | 8 | 58 |
| 2024 | 55 | 14 | 69 |
Source: Item 20, p.58 of the brand's FDD.
Risk & history facts
| Closures in the last 3 years | 13 (Item 20, p.58-61 of the FDD) |
| Transfers in the last 3 years | 5 (Item 20, p.58 of the FDD) |
| Litigation matters disclosed (Item 3) | 0 (Item 3, p.403 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.16 of the FDD) |
Litigation summary (Item 3): Three disclosed matters involving breach of contract and fee disputes against affiliates Denny's, Inc. and DFO, LLC. Two matters were settled or dismissed with prejudice, while one remains pending as of the filing date. (Item 3, p.13-14 of the FDD)
Ownership & operations
| Owner-operator required | Yes (Item 15, p.51 of the FDD) |
| Absentee ownership allowed | No (Item 15, p.46 of the FDD) |
Territory description (Item 12): Franchisees are not granted an exclusive territory and may face competition from other franchisees, company-owned outlets, or other channels. A Designated Territory may be specified in the agreement, but the franchisor retains rights to operate elsewhere. (Item 12, p.41-44 of the FDD)
Training: Training must be scheduled at least 45 days prior to the opening date of your restaurant. (Item 11, p.35 of the FDD)
Ongoing support:
- Visits to and evaluations of the Restaurant
- Advertising and promotional materials
- Written materials concerning techniques of operating the Restaurant
- Training programs and seminars
- Additional on-site training at your Restaurant
- Administration of the brand building fund
- Indemnification against damages for use of Marks
- Grand Opening Advertising support
Source: Item 11, p.31 of the brand's FDD.
Company facts
| Headquarters | Spartanburg, SC (Item 1, p.7 of the FDD) |
| Years in business | 4 (Item 1, p.7 of the FDD) |
| Years franchising | 4 (Item 1, p.7 of the FDD) |
| Parent company | Denny's Corporation (Item 1, p.7 of the FDD) |
| Initial term | 10 years (Item 17, p.48 of the FDD) |
| Renewal term | 10 years (Item 17, p.53 of the FDD) |
| Company-owned units | 24 (Item 20, p.61 of the FDD) |
| Projected new units | 12 (Item 20, p.61 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask Keke’s directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
- Does the franchisor make financial performance representations (Item 19)? If it does, ask for the average unit revenue. Ask for the median too. This FDD makes none that we could extract.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, the franchisor grants an exclusive territory: while your agreement runs, the franchisor may not place another franchisee — or operate a competing company unit — inside your territory's boundaries (subject to the carve-outs in the FDD). Areas inside an existing franchisee's territory are therefore not available to a new buyer.
The FDD's own words (Item 12): “this franchisor grants an exclusive territory as described in its FDD.”
Next steps with Keke’s
Put Keke’s on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.