The Habit Burger Grill
Key figures
| Initial franchise fee | $50,000 |
| Total investment (Item 7) | $800,000 – $2,000,000 |
| Royalty (Item 6) | 5% of gross sales |
| Franchised units (Item 20) | 82 (Item 20, p.66) |
| Brand website | https://www.habitburger.com |
About The Habit Burger Grill
The Habit Burger Grill is a California-born fast-casual chain known for its char-grilled burgers, fresh ingredients, and made-to-order milkshakes since 1969. Backed by Yum! Brands, The Habit Burger offers franchisees strong unit economics and a growing national footprint. Founded in 1969 in Santa Barbara, California, the chain was acquired by Yum! Brands for $375 million in March 2020 and remains headquartered in Irvine, California.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, you do not receive an exclusive territory. The franchisor may sell additional franchises in the same area. It may also operate company units there. Or it may sell through other channels. No area is reserved for you. No area is closed to you by another franchisee's exclusivity either. Placement is the franchisor's decision.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory. We began offering franchises for Habit Burger Restaurants in May 2013. HBG Franchise, LLC 2 2026 FDD 1628570328.6 Name / Address Product / Services Conduct of Offer of Offer of Other”
Availability
Because this brand grants no exclusive territory, there are no territory-based exclusions: no area is reserved for an existing franchisee, and no area is reserved for you. Whether a new unit is placed anywhere is the franchisor's decision under Item 12.
Next steps with The Habit Burger Grill
Put The Habit Burger Grill on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.