First Watch
Key figures
| Initial franchise fee | $50,000 |
| Total investment (Item 7) | $1,500,000 – $2,800,000 |
| Royalty (Item 6) | 4% of gross sales |
| Brand website | https://www.firstwatch.com |
About First Watch
First Watch is a daytime-only dining concept serving made-from-scratch breakfast, brunch, and lunch. Known for seasonal menus and elevated day-dining, First Watch operates 400+ restaurants and never opens for dinner. Founded in 1983 in Pacific Grove, California, the company is headquartered in Bradenton, Florida and trades on NASDAQ as FWRG.
Territory — what the FDD says (Item 12)
We have not yet extracted this brand's Item 12 territory terms from its FDD. The franchisor's current FDD is the authoritative source.
Next steps with First Watch
Put First Watch on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.