Exercise Coach USA
Key figures
| Initial franchise fee | $44,550 |
| Total investment (Item 7) | $262,735 – $481,369 |
| Royalty (Item 6) | 1% of gross sales |
| Headquarters state | IL |
| Legal name (Item 1) | Exercise Coach USA, LLC |
| FDD issuance date | 2025-04-21 |
| Franchised units (Item 20) | 211 (Item 20, p.49) |
| Brand website | https://www.exercisecoach.com |
About Exercise Coach USA
Description of Franchised Business THE EXERCISE COACH® franchise offered under this Disclosure Document is for a business that provides a comprehensive system of personal training to optimize longevity and health span. TERRITORY (Item 12): territory is NOT exclusive - the FDD states you will not receive an exclusive territory.
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Unit history (Item 20)
| Year | Franchised | Company-owned | Total |
|---|---|---|---|
| 2022 | 166 | 4 | 170 |
| 2023 | 191 | 4 | 195 |
| 2024 | 211 | 4 | 215 |
Source: Item 20, p.49 of the brand's FDD.
Risk & history facts
| Transfers in the last 3 years | 31 (Item 20, p.50-51 of the FDD) |
| Litigation matters disclosed (Item 3) | 0 (Item 3, p.10 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.10 of the FDD) |
Litigation summary (Item 3): No litigation is required to be disclosed in Item 3. (Item 3, p.10 of the FDD)
Item 19 — franchisor-provided financial performance representations
These figures are the franchisor's own representations in Item 19 of its FDD. They are not verified earnings and are not a promise of what any unit will earn.
| Average revenue | $291,424 (Item 19, p.47 of the FDD) |
| Median revenue | $279,023 (Item 19, p.47 of the FDD) |
| Revenue range | $68,998 – $559,986 (Item 19, p.47 of the FDD) |
Ownership & operations
| Owner-operator required | No (Item 15, p.42 of the FDD) |
| Absentee ownership allowed | Yes (Item 15, p.42 of the FDD) |
Territory description (Item 12): The franchise grants the right to operate one Studio at an approved site in a territory of at least 5,000 qualified households (annual household income of at least $120,000). During the term the franchisor will not open or license another Studio using the Marks in that territory. (Item 12, p.37-38 of the FDD)
Training: All trainees must successfully complete training to our satisfaction at least 1 week before your Studio opens. (Item 11, p.27 of the FDD)
Company facts
| Headquarters | Lake Zurich, IL (Item 1, p.8 of the FDD) |
| Initial term | 10 years (Item 17, p.43 of the FDD) |
| Renewal term | 5 years (Item 17, p.43 of the FDD) |
| Veteran discount | Offered (Item 5, p.11 of the FDD) |
| Advertising / brand fund fee | 1% of gross sales (Item 6, p.13 of the FDD) |
| Company-owned units | 4 (Item 20, p.49 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask Exercise Coach USA directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
Territory — what the FDD says (Item 12)
This brand's Item 12 grants no territory at all. There is no geographic protection and no territory-based exclusion; where you may operate is defined by the franchisor's own placement decisions.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory.”
Next steps with Exercise Coach USA
Put Exercise Coach USA on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.