DL Franchising
Key figures
| Initial franchise fee | $3,750 |
| Total investment (Item 7) | $285,900 – $449,350 |
| Royalty (Item 6) | 6% of gross sales |
| Headquarters state | PA |
| Legal name (Item 1) | DL Franchising, LLC |
| FDD issuance date | 2025-08-06 |
| Franchised units (Item 20) | 130 (Item 20, p.57) |
| Brand website | https://www.ftc.gov |
About DL Franchising
There are some franchises like CruiseOne/Dream Vacations that can cost as little as a few thousand to start, while others like Wyndham can cost well into the tens of millions. The charts below, which were compiled from the 2025 FDDs of ... Here’s a short sample of popular franchise opportunities and their costs, ranked from highest to lowest. Note that this list covers most, but not necessarily all, of the fees associated with each franchise. Today’s franchise fees range from $20, 000-$50, 00...
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Unit history (Item 20)
| Year | Franchised | Company-owned | Total |
|---|---|---|---|
| 2021 | 103 | 5 | 108 |
| 2022 | 123 | 6 | 129 |
| 2023 | 130 | 0 | 130 |
Source: Item 20, p.57 of the brand's FDD.
Risk & history facts
| Closures in the last 3 years | 19 (Item 20, p.60 of the FDD) |
| Transfers in the last 3 years | 21 (Item 20, p.58 of the FDD) |
| Litigation matters disclosed (Item 3) | 0 (Item 3, p.13 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.239 of the FDD) |
Item 19 — franchisor-provided financial performance representations
These figures are the franchisor's own representations in Item 19 of its FDD. They are not verified earnings and are not a promise of what any unit will earn.
| Revenue range | $30,645 – $795,220 (Item 19, p.55 of the FDD) |
Ownership & operations
| Owner-operator required | No (Item 15, p.47 of the FDD) |
| Absentee ownership allowed | Yes (Item 15, p.47 of the FDD) |
Territory description (Item 12): Each studio gets a Protected Area, generally a 1.5-mile radius, that is an exclusive territory where the franchisor will not establish a company-owned or franchised outlet selling the same or similar goods under the same or similar marks. The territory is not exclusive for marketing. (Item 12, p.40 of the FDD)
Training: System & Processes 8 hours Customer Relations 4 hours Financials 4 hours Business Planning 3 hours Totals 46 hours 0 hour The following Instructors teach our initial training program: Troy McCullen, Melissa Blundell, Bianca King, Karli Blair, Ann-Marie Korzen, Ana O’Brien, Jessica Fasanelli. (Item 11, p.33 of the FDD)
Ongoing support:
- Site selection criteria, guidelines, and counseling
- Sample site layout and layout approval
- Lease and relocation review
- Guidance on equipment, signs, fixtures, opening inventory, and supplies
- Electronic Operations Manual
- Assistance with operating problems
- Specified software, subscriptions, and computer systems
- Advertising advice and optional additional training or seminars
Source: Item 11, p.32-33 of the brand's FDD.
Company facts
| Headquarters | Bountiful, PA (Item 1, p.9 of the FDD) |
| Parent company | DL Brands, LLC (Item 1, p.9 of the FDD) |
| Initial term | 10 years (Item 17, p.49 of the FDD) |
| Veteran discount | Offered (Item 5, p.15 of the FDD) |
| Company-owned units | 0 (Item 20, p.58 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask DL Franchising directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, the franchisor grants an exclusive territory: while your agreement runs, the franchisor may not place another franchisee — or operate a competing company unit — inside your territory's boundaries (subject to the carve-outs in the FDD). Areas inside an existing franchisee's territory are therefore not available to a new buyer.
The FDD's own words (Item 12): “this franchisor grants an exclusive territory as described in its FDD.”
Next steps with DL Franchising
Put DL Franchising on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.