APPELL FRANCHISING
Key figures
| Initial franchise fee | Not disclosed in the FDD |
| Total investment (Item 7) | $5,000 – $50,000 |
| Royalty (Item 6) | 8% of gross sales |
| Headquarters state | NY |
| Legal name (Item 1) | APPELL FRANCHISING, LLC |
| FDD issuance date | 2026-04-30 |
| Franchised units (Item 20) | 11 (Item 20, p.49) |
| Brand website | https://www.ftc.gov |
About APPELL FRANCHISING
This affiliate was formed to offer Appell Striping franchises and briefly did so in 2022 and 2023 until we formed Appell Franchising, LLC. Appell IP, LLC owns the Proprietary Marks and has licensed us the right to use and sublicense use of the Proprietary Marks in connection with the administration… TERRITORY (Item 12): territory is NOT exclusive - the FDD states you will not receive an exclusive territory.
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Unit history (Item 20)
| Year | Franchised | Company-owned | Total |
|---|---|---|---|
| 2023 | 3 | 1 | 4 |
| 2024 | 8 | 1 | 9 |
| 2025 | 11 | 1 | 12 |
Source: Item 20, p.50 of the brand's FDD.
Risk & history facts
| Closures in the last 3 years | 2 (Item 20, p.50-51 of the FDD) |
| Transfers in the last 3 years | 0 (Item 20, p.50 of the FDD) |
| Litigation matters disclosed (Item 3) | 0 (Item 3, p.8 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.8 of the FDD) |
Litigation summary (Item 3): No litigation is disclosed in Item 3. (Item 3, p.8 of the FDD)
Ownership & operations
| Owner-operator required | Yes (Item 15, p.38 of the FDD) |
| Absentee ownership allowed | Yes (Item 15, p.38 of the FDD) |
| Typical time to open | 2 months (Item 11, p.28 of the FDD) |
Territory description (Item 12): Franchisee receives a Protected Territory of approximately 500,000, drawn on geographic or political boundaries. While the franchisee is not in default, the franchisor and affiliates will not operate or authorize another Appell franchised business in that territory. National Account sites are excluded. (Item 12, p.33-35 of the FDD)
Training: Instructional materials, including the Operations Manual, will be provided to you as necessary as you proceed through each of the components of the Initial Training Program. (Item 11, p.26 of the FDD)
Ongoing support:
- Scheduled additional training tuition-free at headquarters or another designated facility; franchisee pays travel, lodging, meals, and wages
- Mandatory annual convention, fee not to exceed $1,200 whether or not the franchisee attends
- Administration and maintenance of the Brand Development Fund
- Discretionary continuing consultation by telephone, facsimile, intranet, or on-site visits
- On-site training or consultation at the then-current fee of $800 per trainee plus franchisor expenses
- Remedial training of up to five days per year, on-site or at headquarters
- Operations Manual revisions and updates
- Possible online training portal for ongoing or refresher training
Source: Item 11, p.28-29 of the brand's FDD.
Company facts
| Headquarters | Charlotte, NY (Item 1, p.6 of the FDD) |
| Years in business | 3 (Item 1, p.6 of the FDD) |
| Years franchising | 3 (Item 1, p.6 of the FDD) |
| Initial term | 10 years (Item 17, p.39 of the FDD) |
| Renewal term | 10 years (Item 17, p.39 of the FDD) |
| Veteran discount | Offered (Item 5, p.9 of the FDD) |
| Company-owned units | 1 (Item 20, p.50 of the FDD) |
| Projected new units | 30 (Item 20, p.51-52 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask APPELL FRANCHISING directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, the territory carries some protection but not full exclusivity — for example, the franchisor may reserve certain channels or accounts. Future concepts may also be reserved. Areas inside an existing franchisee's protected territory are generally not available to a new buyer for a directly competing unit; the exact limits are in the FDD text quoted above.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory.”
Next steps with APPELL FRANCHISING
Put APPELL FRANCHISING on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.