Alloy
Key figures
| Initial franchise fee | $60,000 |
| Total investment (Item 7) | $272,357 – $534,417 |
| Royalty (Item 6) | 7% of gross sales |
| Headquarters state | GA |
| Legal name (Item 1) | Alloy Personal Training, LLC |
| FDD issuance date | 2025-04-21 |
| Franchised units (Item 20) | 76 (Item 20, p.63) |
| Brand website | https://www.alloyfranchise.com |
About Alloy
Alloy Personal Training is a Georgia LLC that franchises personal-training Facilities operating under the trade name 'Alloy'. Per the 2026 FDD (issued Apr 21 2025, amended Feb 4 2026), the franchise fee is $60,000, the royalty is 7% of gross sales, and the total initial investment ranges from $298,650 to $541,120 (Item 7). Franchisees are granted a protected but non-exclusive Designated Area of at least 30,000 people, typically about a 2-mile radius in suburban areas (Item 12). The system reported 77 outlets at the end of 2024: 76 franchised and 1 company-owned by an affiliate (Item 20).
Due diligence dossier
Every figure below is as disclosed in this brand's own FDD, with its FDD citation. FranchiseKI adds no analysis and estimates nothing.
Unit history (Item 20)
| Year | Franchised | Company-owned | Total |
|---|---|---|---|
| 2022 | 12 | 1 | 13 |
| 2023 | 30 | 1 | 31 |
| 2024 | 76 | 1 | 77 |
Source: Item 20, p.63 of the brand's FDD.
Risk & history facts
| Closures in the last 3 years | 1 (Item 20, p.66 of the FDD) |
| Transfers in the last 3 years | 8 (Item 20, p.63-64 of the FDD) |
| Litigation matters disclosed (Item 3) | 0 (Item 3, p.13 of the FDD) |
| Bankruptcy (Item 4) | No bankruptcy disclosed (Item 4) (Item 4, p.14 of the FDD) |
Item 19 — franchisor-provided financial performance representations
These figures are the franchisor's own representations in Item 19 of its FDD. They are not verified earnings and are not a promise of what any unit will earn.
| Average revenue | $386,914 (Item 19, p.58 of the FDD) |
| Median revenue | $410,342 (Item 19, p.58 of the FDD) |
| Revenue range | $157,991 – $690,988 (Item 19, p.58 of the FDD) |
Ownership & operations
| Owner-operator required | No (Item 15, p.50 of the FDD) |
| Absentee ownership allowed | Yes (Item 15, p.50 of the FDD) |
Territory description (Item 12): The franchisee operates only at an approved location and does not receive an exclusive territory, but receives a protected Designated Area of at least 30,000 people in which the franchisor will not establish or allow another Alloy facility, subject to possible boundary overlap. (Item 12, p.42-43 of the FDD)
Training: FRANCHISOR’S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING Except as listed below, Alloy Personal Training, LLC is not required to provide you with any assistance. (Item 11, p.31 of the FDD)
Ongoing support:
- Operational guidance by virtual and in-person meetings and telephone or written communications
- Brand Development Fund
- Periodic refresher training
- Franchisee meeting not more than annually
- Suggested prices for training services and related products
- Virtual grand opening assistance
- Electronic operations Manual
- Site acceptance and build-out specifications
Source: Item 11, p.32-33 of the brand's FDD.
Company facts
| Headquarters | Roswell, GA (Item 1, p.10 of the FDD) |
| Initial term | 10 years (Item 17, p.51 of the FDD) |
| Renewal term | 10 years (Item 17, p.52 of the FDD) |
| Veteran discount | Offered (Item 5, p.14 of the FDD) |
| Company-owned units | 1 (Item 20, p.63 of the FDD) |
Questions to ask the franchisor
Generated from what this brand's FDD data does not disclose — ask Alloy directly:
- What liquid capital does the franchisor require of a new franchisee? It is not disclosed in the FDD data we hold for this brand.
- What minimum net worth does the franchisor require? It is not disclosed in the FDD data we hold for this brand.
Territory — what the FDD says (Item 12)
Under this brand's Item 12 rule, you do not receive an exclusive territory. The franchisor may sell additional franchises in the same area. It may also operate company units there. Or it may sell through other channels. No area is reserved for you. No area is closed to you by another franchisee's exclusivity either. Placement is the franchisor's decision.
The FDD's own words (Item 12): “territory is NOT exclusive - the FDD states you will not receive an exclusive territory.”
Availability
Because this brand grants no exclusive territory, there are no territory-based exclusions: no area is reserved for an existing franchisee, and no area is reserved for you. Whether a new unit is placed anywhere is the franchisor's decision under Item 12.
Next steps with Alloy
Put Alloy on a shortlist. Compare it side by side with two other brands. Check it against your budget in the PerfectFit Quiz. Or talk it through with a vetted consultant. That conversation is free to buyers; call (385) 475-5319. Only the franchisor can confirm current terms. Only the franchisor can confirm territory availability.